For destination marketing organizations
Give every visitor a local expert, 24/7.
Subsights answers visitor questions about events, lodging, getting around and things to do, from your own website and calendars, in the visitor's language. We set it up and keep it current each season.
Start with a three-month pilot at $99 a month. Managed plans from $199 a month after that.
Visit Sun Valley's assistant, Sunny, in practice
“The chatbot is fantastic in providing eloquent and informative responses to users. We have seen a decrease in email inquiries as a result. Lastly, I love that the chatbot can seamlessly communicate in dozens of different languages!”
Operations Manager, Visit Sun ValleyLogistics, answered on the spot
Ski lockers at River Run, gondola status and shuttle schedules, with a link to the current page.
Multi-day plans in one conversation
Lodging, show schedules and festival dates pulled together for the dates a visitor names.
Honest about what it can't know
Asked about live flight availability, it says so and points to the right resource.
The questions your visitors actually ask
Your website already has the answers. Visitors just have to find them. Now they can ask.
Before the trip
“Which weekend in June has the most going on?”
Getting around
“Can I get from the airport to town without a car?”
Things to do
“What's good for kids on a rainy afternoon?”
After hours
“Is the visitor center open tomorrow morning?”
In their language
“¿Dónde puedo estacionar cerca del festival?”
Built for how a destination works
Stays current without your team
It reads your website sitemap every hour and single pages weekly, plus your public event calendars, files and notes. Publish a page and it's in the answers within about an hour.
Turns answers into visits
Every answer links to the event, lodging, partner or booking page, and each click is counted, so you can show partners the traffic you send them.
Stays inside your boundaries
You approve the sources and the topics that go to a person. Your team can review, comment on and flag any conversation.
Reports your board will read
Conversation volume, top topics, questions it couldn't answer and link clicks, emailed daily or weekly.
We launch it and keep it tuned
Managed support is part of every plan. You don't build or babysit a bot.
- 1
Connect your sources
Your website, event calendars and any guides or notes you want it to use.
- 2
Set voice and boundaries
Tone, greeting, the topics it hands to your team, and where each answer should lead.
- 3
Test your busiest questions
We run the questions your front desk hears most and fix what's off before launch.
- 4
Add one script to your site
Your web team or agency pastes one line; we help them do it.
- 5
Tune it each season
Summer festivals, ski season, road closures: we adjust priorities as your year changes.
Questions destinations ask us
How current are the answers?
It re-reads your sitemap every hour and individual pages weekly, and syncs the public event calendars you connect. Seasonal notes you give us take effect when we publish them.
Which languages does it speak?
Visitors can ask in their own language and get the answer in it. Visit Sun Valley's assistant talks with visitors in dozens of languages.
How does it treat our partners?
It recommends from the sources and rules you approve and links to partner pages the same way every time. You decide what it promotes.
What about safety, closures and emergencies?
You set fixed answers and hand-offs for sensitive topics, and it points visitors to the official source for live conditions.
What does our web team have to do?
Paste one script into your site. We handle setup, testing and tuning, and we'll help your agency with the install.
What does it cost?
Destinations can start with a three-month pilot at $99 a month. After that, plans start at $199 a month, or $1,990 a year, with managed support included. Multi-destination and custom-integration plans are quoted.
Bring us your busiest visitor question.
We'll build a demo on your own website and show you how it answers.